Personas That Leaders Can Use
Most personas reflect who organizations wish their target customers were, not who real customers actually are, or what they truly need.
I help teams develop or refine data-driven personas grounded in real customer behaviour, expectations, and operational reality, so leaders can make better decisions, prioritize with confidence, and design experiences that actually work.
The result: A practical foundation for strategy, journey mapping, communications, and AI decisions — not a fantasy profile in a slide deck.
"It is an absolute joy to work with Sandra. Her methodical, evidence-based, and thoughtful approach to developing our client personas and her deep CX expertise make her a valued consultant to our business."
Iliana Arapis, VP, Client Experience, Pro-Demnity