Customer Experience (CX) and Employee Experience (EX) teams are awash in insights—from surveys, interviews, complaints, dashboards, journey maps, and analytics tools. Yet despite this wealth of data, many organizations struggle to turn those insights into actions that truly improve experiences.

It’s not a lack of intent. Most leaders want to act. But insight-to-action gaps are common, and costly.

Here’s how to close that gap and drive real, measurable change for both customers and employees.

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Customer journey mapping is a proven tool for businesses to visualize and understand the end-to-end experiences of their customers. When done right, they uncover pain points, highlight opportunities for improvement, and ultimately enhance customer satisfaction and loyalty. Do most companies do it perfectly right out of the gate?  The short answer is “no”, and that’s ok.  Let me explain.

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